Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

Extremely well organized, well thought out treatise on branding and identity from the basics through the complex. For the design professional involved in identity creation, remodeling or development. Organized by phase: Research and Analysis, Creating Strategy (including writing the brief and making the presentation), Designing Brand Identity, Building Brand Identity, Managing Assets, Case Studies. Bibliography.

Overall excellent with the exception of one badly bumped corner.

pub date: 2003 publisher: John Wiley pages: 230 format: Hardcover sku: 413031 $31.00 (Qty avail: 1)