A Theory of Semiotics

From the book jacket: "Unberto Eco's Chair is the first appointment at any university explicitly designated as a Professorship of Semiotics. In A Theory of Semiotics, his latest major book-length treatment focusing on the general foundations that constitute the twin problems of the doctrine of signs --comunication and signification--he deomonstrates his comprehensive mastery of the field in its numerous ramifications, carrying the argument of his 1968 work, La struttura assente, much closer towards a logic of culture. He presents in his new work a highly original theory of sign production, including a carefully wrought typology of signs and modes of production. His book illuminates, as well, one of his chief conscerns: where do the political, epistemological, and natural boundaries of semiotics lie?"

Book itself is in excellent, near fine condition. DJ is a bit ratty and torn.

pub date: 1976 publisher: Indiana University Press pages: 354 format: Hardcover ISBN: 253359554 sku: 4460 $85.50 (Qty avail: 1)